Data retention
Last updated: April 20, 2026
Data retention
This page describes how Vereme retains account data across subscription and account lifecycle stages. It supplements our Privacy policy.
Overview: your data at each lifecycle stage
- Active paid subscription: full retention of your content; full access per your plan.
- Past due (days 1–7 of billing grace): full retention; full access continues while our dunning flow runs; you may receive payment reminders.
- Cancelled or paused (approximately days 7–180 after cancellation or billing pause): full retention of wardrobe, routines, photos, and conversational memory; access follows the free tier while the subscription is not in a paid-active state. Nothing described here is deleted solely because you paused or cancelled.
- Soft-deleted / dormant (approximately days 180–365): account is dormant; photos are archived to cold storage; AI memory is frozen; login still works for reactivation; win-back emails may be sent around days 200, 250, 300, and 350.
- Hard-deleted (day 365 onward for eligible dormant accounts): the account and primary personal content are erased; photos are removed from Google Cloud Storage; transactional records needed for payments and UK tax law may be retained for about 7 years.
Active subscription
Your wardrobe, routines, photos, chat history, and AI memory layers are stored and available according to your current plan limits.
Past due (days 1–7)
If a renewal payment fails, your data remains fully stored. You keep paid access during the 7-day grace period while we retry billing and send dunning emails. Exact timing may vary slightly by processor retries; the grace window is measured from our first failed renewal for that cycle.
Cancelled or paused (days 7–180)
If you cancel or pause paid billing (including via Stripe’s pause collection):
- We do not delete your wardrobe, routines, photos, or memory on that event.
- In-app access moves to the free tier (including during a Stripe pause, so a pause is not a free paid month).
- Data remains available for you to return on a free or renewed paid plan.
Soft-deleted / dormant (days 180–365)
After an extended period without a qualifying paid subscription (from cancellation, pause, or lapse), the account may enter a dormant state:
- Photos move to cold storage (slower retrieval, optimized for cost).
- AI memory (e.g. Mem0-backed profile context) is frozen — not trained on further until you reactivate.
- You can still log in to reactivate.
- We may send win-back emails around 200, 250, 300, and 350 days in this phase.
Exact transition dates depend on your account’s billing events; the windows above describe our standard policy targets.
Hard-deleted (day 365+)
After the dormant period, we may permanently delete the account and associated personal content, including photos in GCS. Items listed below under Transactional records and Audit logs may still be retained where the law requires (typically about 7 years).
GDPR and UK GDPR — right to erasure
Where applicable, you may request erasure of personal data. Erasure is handled within 30 days and overrides the phased windows above except where we must keep specific records (e.g. legal or tax).
Data category — retention summary
| Data type | Retention window | Notes |
|---|---|---|
| Wardrobe items | 365 days | From applicable lifecycle anchor; may be removed after hard-delete. |
| Routines | 365 days | Same as wardrobe; inactive during dormant phase as described above. |
| Photos | 365 days | Moved to cold storage from day 180 in the dormant phase; deleted from GCS after hard-delete. |
| AI memory (Mem0) | 365 days | Frozen during dormant phase; removed with account hard-delete unless a legal hold applies. |
| Transactional records | 7 years | Legal requirement — e.g. Stripe-linked billing, invoices, amounts (not an exhaustive list). |
| Audit logs | 7 years | Legal / security requirement — operational and compliance logs as applicable. |
For privacy rights and contact paths, see the Privacy policy.